In Rio de Janeiro, in the Méier neighborhood, the first CCAA (Centro de Cultura Anglo-Americana) is founded by Waldyr Lima, who developed his exclusive audiovisual methodology.

The second CCAA location is inaugurated, also in Rio de Janeiro, in the Maracanã neighborhood.

The CCAA education network begins to take shape. Enthusiastic about the results of the exclusive methodology, teachers start bringing it to other Brazilian states.

Waldyr Lima Editora, located in Rio de Janeiro, is created to produce the learning materials used by CCAA students.

CCAA airs its first TV commercial, featuring Pelé as the star.

CCAA launches its logo, designed by Nilton Nunes, from Hans Donner's team at Rede Globo.

CCAA stands out as the first language school to use TV and VHS as integrated resources in its methodology.

Video, audio, animation, and graphic production studios are inaugurated at the Waldyr Lima Editora production complex.

Xuxa Meneghel stars in CCAA's TV commercial.

CCAA is the first to implement the use of computers in classes, even before the popularization of the internet.

CCLS (Cultural Center for Language Studies), the research center supporting the CCAA education network, is inaugurated in Miami, USA.

With the inauguration of CCLS, Waldyr Lima Editora, located in Rio de Janeiro, is renamed CCLS Publishing House.

At Rock in Rio 2, CCAA makes an unforgettable presence! The audience enjoyed the concerts with simultaneous translations and magazines featuring the lyrics of popular songs. All developed by CCAA.

CCAA leads the way again by developing CALL — Computer Assisted Language Learning, an software that allows students to complete exercises on computers, with instant corrections, reinforcing content quickly, easily, and interactively.

CCLS begins offering language courses in English, Spanish, and Portuguese, becoming the first CCAA unit abroad.

Launch of the CCAA Español course.

CCAA website is recognized as one of the top five educational websites by Ibest, the only one among language courses in Brazil. This award was the most prestigious in Brazilian internet.

CCAA website is recognized as one of the top five educational websites by Ibest, the only one among language courses in Brazil. This award was the most prestigious in Brazilian internet.

Arnold Schwarzenegger stars in the national TV campaign.

CCAA introduces its new logo, once again created by Nilton Nunes, from Hans Donner's team at Rede Globo.

With brand consolidation and growing interest from both consumers and entrepreneurs, the business model officially becomes a franchise (Franchising).

CCLS opens a new unit, now in New Jersey.

CCAA integrates DVD usage into its methodology.

The Brazilian Franchising Association Franchising Association grants CCAA the ABF Seal of Excellence for the first time, an achievement repeated annually to this day.

CCAA creates a pedagogical guidance department that constantly monitors classes across Brazil in real-time and remotely through Remote Assistance, ensuring the correct application of its methodology.

Once again, CCAA features a movie star in its campaign. This time, the great Bruce Willis puts two Brazilians in a tough spot for not mastering English

CCAA partners with Macmillan Publishing, globally recognized for its quality, to serve elementary and high schools.

This time, CCAA invites two superstars to star in its TV commercial. Megan Fox and Mike Tyson’s islands bring back the two boys who didn’t master English and once again find themselves in trouble.

In the TV commercial, Hollywood actor Samuel L. Jackson challenges the two boys: “Talk or face the consequences”.

The talented Jessica Alba steps into an elevator resembling the Empire State Building with a super-confident CCAA student in the new TV commercial.

Keeping up with technology trends, CCAA launches its website for mobile device viewing.

This time, actor Owen Wilson gets into trouble in the California desert and is saved by a super-confident CCAA student in the commercial film.

CCAA partners with Mastertest to offer the TOEFL® ITP, an internationally recognized academic exam, to all students who complete the

CCAA’s teaching methodology becomes the highlight of the year’s campaign. In the TV commercial, a CCAA student naturally speaks English with a couple asking for directions in Central Park.

Launch of CCAA Space (a student-dedicated area), providing lesson content, dialogues, and exercises to practice pronunciation.

CCAA students achieve the highest average score in Brazil on the TOEFL®ITP exam.

CCAA partners with Oxford Publishing, globally recognized for its quality, to serve schools from Early Childhood to High School Education.

CCAA launches the Kids app with activities that help review and reinforce vocabulary and expressions learned.

CCLS opens another unit, now in Orlando.

CCAA is awarded Best Franchise in the Language Teaching Category by Pequenas Empresas & Grandes Negócios magazine.

CCAA launches the Preteenapp with activities that help review and reinforce vocabulary and expressions learned.

Always striving to improve the experience for students and teachers, CCAA starts using interactive touchscreen boards in some classrooms.

CCAA ranks first as the most admired brand in the Language School Category in the Marcas Cariocas survey by O Globo newspaper.

Concerned with ensuring students' dreams of learning a new language continue, CCAA creates live online classes at the beginning of the Covid-19 pandemic.

CCAA innovatively launches hybrid classes (online and in-person combined), allowing students to decide where to learn each day: at home, at work, at a CCAA unit, anywhere.

CCAA wins 1st place at the Experience Awards 2023, becoming the leader in best customer experience for the education market, Language School category, awarded by SoluCX.

CCAA is named the most admired language school brand in Rio, in the Marcas Cariocas 2023 survey by O Globo newspaper, in partnership with TroianoBranding.

CCAA conquista o bicampeonato no Experience Awards 2025 como Melhor NPS do Brasil em Escola de Idiomas, concedido pela empresa SoluCX, consolidando-se como uma das 48 marcas campeãs, entre 444 certificadas, com o melhor índice da categoria.